Easy but effective

Apr 13, 2020 | 0 comments

Our current lock-down situation asks for rigorous creative ideas.

Creative ideas for short term solutions but definitely also creative ideas for long term solutions.

The world we live in is an interesting one; On the one hand, our entire lives completely changed because of a virus. On the other hand, it has never been easier – despite this virus – to connect with each other. Long live modern technologies!

Online learning and working got a huge boost – and this requires creative working methods and other approaches to projects and ideas.

Never before so many beautiful new initiative where born in a short period of time.

The amount of creative ideas and solutions that have been created are incredible. It’s like we all start to realise that we have nothing to loose since the worst fear is the corona virus. So we start testing and implementing in a very early stage. And as a creative professional that makes me soooo proud!

Today I want to share one of the most remarkable campaigns with you. Perhaps, it will inspire you for your project or business.

It’s the Netflix ‘Stay home, stay safe’ campagne. Have you already seen it?

A set of posters containing spoilers of famous shows has caught the attention of millions of people in a wonderful way (WARNING, there are some spoilers!)

And do you know what the most interesting part about this campaign is?

It’s fake.

It’s not made by Netflix. And that’s what makes it even better if you ask me.

“The fake campaign is the brain child of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo, known as Brave, of the Miami Ad School Europe in Hamburg, Germany. They figured that the best way to stop coronavirus is to stay at home, and what better way to get people to do that than threaten to spoil their beloved Netflix series?

It all started when the pair—Kongruangkit is a current fifth quarter student at Miami Ad School Europe and Prachuabmoh Chaimoungkalo is a recent graduate—returned home to Thailand last week and noticed that the government wasn’t effectively communicating the dangers of the pandemic to the public (as stated on forbes)

“So we decided to help by doing what we know best, coming up with creative ideas,” Prachuabmoh Chaimoungkalo says.”

Two individuals who used their creative skills to shake up the world.

They had a clear purpose and they used their creative powers to reach millions of people with this super simple concept.

Creations don’t have to be difficult to be effective.

Now that you know this, it might suddenly become a lot easier to just start working on your groundbreaking idea 😉


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