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Meet Emmy

Design consultant,
Dutch Designer and
internationally renowned teacher in Design Thinking

Meet Emmy

Design consultant,
Dutch Designer and
internationally renowned teacher in Design Thinking

The past couple of years I’ve made my wildest dreams come true. Not just by working hard for many hours, but by consciously designing and applying methods to break free of conventions, to actively think out-of-the-box.

Innovation is effortless, if you create the right mindset and implement the right methods.

About me

“Curious, full of energy and passionate about inspiring others”

I’m indeed curious, always up for a challenge with the personality of an artist. This means I see opportunities and make new connections for innovative ideas everywhere BUT it also means that I’m easily distracted by all the ideas I have. Sounds familiar maybe?

For this reason I’ve dedicated the past 10 years not only to design and creating strong brands, but also on developing clear methods to apply Design Thinking, concept development and building a business in a very structured way. This helped me to grow and make my wildest dreams come true.

About me

“Curious, full of energy and passionate about inspiring others”

I’m indeed curious, always up for a challenge with the personality of an artist. This means I see opportunities and make new connections for innovative ideas everywhere BUT it also means that I’m easily distracted by all the ideas I have. Sounds familiar maybe?

For this reason I’ve dedicated the past 10 years not only on design and creating strong brands but also on developing methods to apply Design Thinking, concept development and building a business in a very structured way. This helped me to grow and make my wildes dreams come true.

The Design life

Together with Interaction- and Multimedia designer Joost de Nooy, I’ve founded The Visual Theatre in Rotterdam (The Netherlands). Since the beginning we’ve had the pleasure to work for the most amazing clients and organisations. From branding and identity design for a huge hospital to working for the Dutch Design week and the Beijing Design week. Each of them wonderful challenges that allowed me to grow as a designer and creative entrepreneur.

Always intrigued by systems to enable innovation and growth, I started to design my own systems. I wanted them to be very accessible to allowed ‘ordinary’ projects and people to produce extraordinary results.

We’ve applied these systems and methods in almost every project – whether it was for the research phase, concept phase, prototyping phase or design phase.

The Design life

Together with Interaction- and Multimedia designer Joost de Nooy, I’ve founded The Visual Theatre in Rotterdam (The Netherlands). Since the beginning we’ve had the pleasure to work for the most amazing clients and organisations. From branding and identity design for a huge hospital to working for the Dutch Design week and the Beijing Design week. Each of them wonderful challenges that allowed me to grow as a designer and creative entrepreneur.

Always intrigued by systems to enable innovation and growth, I started to design my own systems. I wanted them to be very accessible to allowed ‘ordinary’ projects and people to produce extraordinary results.

We’ve applied these systems and methods in almost every project – whether it was for the research phase, concept phase, prototyping phase or design phase.

Too much life-changing knowledge to keep for myself

In 2014 I started giving workshops on Design and ‘out-of-the-box’ thinking in the Netherlands for both Bachelor and Master Institutes. In 2015 our design- and teaching business expanded to China. Together with a brilliant team (Yi Shu and Joost) we had the pleasure to travel from Shanghai to Changsha, from Beijing to Guangzhou and many more Chinese cities to visit outstanding universities and give workshops on design, Dutch design basics and Design Thinking.

This also resulted in a beautiful collaboration with Hunan Normal University in Changsha where Joost and I are still guest teachers, twice a year for about 2 months each time.

Too much life-changing knowledge to keep for myself

In 2014 I started giving workshops on Design and ‘out-of-the-box’ thinking in the Netherlands for both bachelor and Master Institutes. In 2015 our design- and teaching business expanded to China. Together with a brilliant team (Yi Shu and Joost) we had the pleasure to travel from Shanghai to Changsha, from Beijing to Guangzhou and many more Chinese cities to visit outstanding universities and give workshops on design, Dutch design basics and Design Thinking.

This also resulted in a beautiful collaboration with Hunan Normal University in Changsha where Joost and me are still guest teachers, twice a year for about 2 months each time.

Dutch Design foundation with elements of various cultures

Travelling and working in China gave me the luxury of being able to absorb Chinese habits and Design perspectives. But also while giving workshops at the International Master Institute in The Netherlands, I gained many new insights. As a sponge I observed and absorbed as much as possible, always trying to put new perspectives and methods into practice.

This makes the Academy for Innovation & Creativity a one-of-a-kind platform for learning all the skills you need to train your creative muscles and to become the most innovative person you know.

Dutch Design foundation with elements of various cultures

Travelling and working in China gave me the luxury of being able to absorb Chinese habits and Design perspectives. But also while giving workshops at the International Master Institute in The Netherlands, I gained many new insights. As a sponge I observed and absorbed as much as possible, always trying to put new perspectives and methods into practice.

This makes the Academy for Innovation & Creativity a one-of-a-kind platform for learning all the skills you need to train your creative muscles and to become the most innovative person you know.

Emmy heeft me veel geleerd in een korte tijd. Ik heb geleerd mijn wildste ideeën te door te ontwikkelen en te laten werken. Maar ook hoe ik balans kan vinden tussen werk & ‘spel’ en hoe ik mijn angsten kan overwinnen om zo mijn efficiëntie te vergroten. Dit geeft me precies de boost die ik nodig heb aan het begin van mijn professionele ontwerp carrière!

Chen Li Wei

Uiteindelijk helpt het hele proces van interpreteren en herinterpreteren ons om de vooraf bepaalde grenzen en verwachtingen van een project te doorbreken. Het combineren van verschillende technieken levert verrassende en baanbrekende resultaten op.

Revati Patil

Na deze training heb ik grip op creatief denken. Als je je ogen opent en dingen anders benaderd zijn creatieve oplossingen overal te vinden. Dankzij Emmy kan ik het nu zelfs in de kleinste dingen in het leven toepassen.

Kaisy Zheng

You can master Design Thinking. Let me help you.

My mission is to create a movement of real innovators. In all aspects of our daily life and at work.

The world needs more innovators with groundbreaking concepts and ideas in so many different areas. With the right mindset and the right tools we will achieve this. Step by step you can grow exponentially. With the right tools, I will help you to make the difference and to apply the most effective methods for design thinking and innovation in your OWN way.

You can master Design Thinking. Let me help you.

My mission is to create a movement of real innovators. In all aspects of our daily life and at work.

The world needs more innovators with groundbreaking concepts and ideas in so many different areas. With the right mindset and the right tools we will achieve this. Step by step you can grow exponentially. With the right tools, I will help you to make the difference and to apply the most effective methods for design thinking and innovation in your OWN way.

Our clients

The past couple of years we've had the pleasure to help various companies and individuals with our expertise. Big and small organizations. Established companies and start-ups. Our clients include:

Contact

Spanjaardstraat 23
3025 TG Rotterdam
The Netherlands

emmy@emmyvanthiel.nl

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© 2019 Academie voor Innovatie & Creativiteit

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